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商品編號： 9-799-108 出版日期： 1999/03/29 作者姓名： Yoffie, David B.;Kwak, Mary 商品類別： Other 商品規格： 22p 再版日期： 1999/05/24 地域： 產業： Personal computers 個案年度： 1977 - 1999
商品敘述：
In 1980, Apple was the leader of the PC industry, but by 1999, it had suffered heavy losses at the hands of the Wintel camp. This case examines Apple''s efforts to create sustainable competitive advantage as the PC industry evolves. After discussing Apple''s history and past strategic moves (1977-1999), the case poses the question: Can Steve Jobs make Apple ""insanely great"" again?
涵蓋領域：
Industry analysis;Technology;Competitive advantage;Corporate strategy;Strategy formulation
相關資料：
Case Teaching Note, (5-799-150), 9p, by David B. Yoffie, Mary Kwak
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